Online presence is an integral component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their earnings.
User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. In truth, using outdated SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to consider for your website in 2018.
A large number of users are now wishing to use voice searches as opposed to customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!
What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valued in the future.
Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Ballarat on 1300 595 013, or visit their website for additional information: https://internetmarketingexpertsballarat.com.au