Search Engine Optimisation in Ballarat – do you know the Six Pillars of Facebook Success?

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Search Engine Optimisation in Ballarat – do you know the Six Pillars of Facebook Success?

Search Engine Optimisation is all about appreciating the rules, and the manners in which you can really be successful and reach the desired number one position in Google. And it is no different for Facebook– there are really some vital areas that you will need to concentrate on to make certain you are succeeding. Facebook for your company means nothing if you cannot use it to build your business and your brand. You need to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Search Engine Optimisation project in Ballarat.

You have to start pondering on Facebook in the proper way, how do you do this? Well you have to be sure you have an idea of a bit about what you are doing because Facebook for your commercial business is fundamentally unique to the one you have for your personal use. By possessing a greater understanding and recognition for how dynamic a website and program Facebook may be, you will have the chance to use it to its fullest potential to promote your Business and brand.

So I always consider a good foundation as being founded on these 6 ‘Pillars of success’.

  •  Be Human
  •  Evolve your Brand
  •  Relevant Conversations
  •  Quality Content
  •  Calls to Action
  •  Monitor progress

This points to the fact that you have to focus on making sure that you show people that you are in fact a person, not some evil institution. That you can use dialogue to grow your brand, that high quality content is key to actual engagement from your fans, that a call to action is very important to the posts you make, and that you need to keep tracking what happens and focus on what is really working for you.

If you are a small business, if you do not have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to begin, and these are the areas to focus on.

If you are just beginning with Facebook, then I also would encourage you to start thinking about the following questions.

  •  Why do you really want a Facebook page for your business?
  •  What do you want from your efforts on Facebook?
  •  What kinds of marketing have you chosen before?

Keep these questions in mind throughout your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Search Engine Optimisation, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the latest SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Ballarat on 1300 595 013 or visit,

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